Objective Market the Swedish Post as a modern postal company. Promote their SMS advice of delivery service. Solution We created an interactive campaign called ”SMS advice of delivery seeking addressee” – where people could experience the service we marketed - by using it. From a virtual post office with 26 different packages – people left their cell-number with a motivation why they should win the package of their choice. Competition confirmation (and naturally the winner confirmation) – was sent as a SMS advice of delivery. And the lucky 26 could go pick up their packages. The whole competition/campaign site was fully integrated in the banners.