GP TV is the online news broadcast for The Gothenburg Post. To raise awareness and increase numbers of Gothenburger’s watching the broadcast – we created a competition where you can try your local skills. 10 questions in 10 days. Grand Prize was a VIP-card (season tickets) to all major culture and sports events in town (The Opera, Public Transport, Soccer etc.) Ads show a daily 3 sec clip from broadcast and ask a local question (What building? What bus stop? What street? etc.) If you know the answer – you can compete right there - inside the ad. If you need some more input – just click to watch the GP TV broadcast. An entire campaign site – all within the same ad.